Big Brother Naija Season 4 To Hold In Nigeria

Organizers of the Big Brother Naija reality show have announced the return of the television show.

It was revealed at a press briefing in Lagos that the show will kick off with auditions scheduled to hold in 8 locations across Nigeria on the 1st and 2nd of February 2019.

The locations are Lagos, Port Harcourt, Abuja, Ibadan, Enugu, Benin, Calabar and Warri.

According to Channels director MNet West Africa, Wangi Mba Uzoukwu, Ebuka Obi-Uchendu has been officially confirmed as the host of the fourth edition of the reality TV show.

After headlining two seasons as the major sponsor, Payporte will give way for Bet9ja as the new headline sponsor for Big Brother Naija.

MultiChoice Nigeria’s General Manager, Sales and Marketing, Martin Mabutho giving reasons why the reality show will be hosted in Nigeria said the show can successfully hold in Nigeria and attain global standards.

“From a cost perspective, it is always good to share the Big Brother House in South Africa where all the African franchise of Big Brother can make use of the house. Now, we are at the vantage position of hosting the show in Nigeria and give the global standard for which the show is known for. The Big Brother House is currently under construction and will be ready before the kickoff,” he said.

On why the betting company decided to sponsor the show, the Senior Marketing Manager Bet9ja, Olufemi Osobajo said it is in line with the company’s aim.

“Our core value in Bet9ja is changing lives of the Nigerian youth. We believe the bet ticket holds more power in changing the lives of the youth and Big Brother Naija has done the same thing changing the lives of the youth in all the editions of Big Brother.”