Content Creators To Make More Money As Instagram, Facebook Add New Features

Instagram and Facebook are coming up with new ways for content creators to make more money on the platforms.

During its first Creators Week event, owner of both Instagram and Facebook, Mark Zuckerberg, introduced new features that will help influencers and content creators earn more money for meeting particular targets.

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“While we’re proud of the progress we’ve made, we know we’ve only just scratched the surface and there’s more we can do to support creators around the world. Today we’re announcing new ways to help creators make a living as they build their personal brands across our platforms,” Instagram said in a statement.

Two new features are the Affiliate and New Shops features. Before now, only individuals or companies with online stores or websites could tag specific products in their stories or posts but that is now a thing of the past.

With the new Affiliate feature, content creators and influencers can also tag specific products instead of just the website where they got it from. Along with being able to lead their followers to the specific product with the tag, influencers will also be able to earn commission based on the number of sales they drive from the post made.

“When people come across an affiliate post from a creator featuring a tagged product, they will see “eligible for commission” at the top of the post, so it’s clear that their purchases help support that creator. This will make it easier for people to shop directly from the creators they love and give brands a new way to partner with and reward creators who share their products.

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“This will make it easier for people to shop directly from the creators they love and give brands a new way to partner with and reward creators who share their products,” Instagram said.

The platform said the feature will be tested with some group of content creators and businesses before being fully available to the public.

“Affiliate will test with a small group of US-based creators and businesses including Benefit, Kopari, MAC, Pat McGrath Labs and Sephora, and will expand to more partners in the future,” it said.

As for the New Shops feature, it allows content creators and influencers who already sell their own merchandise to link their existing stores to their Instagram profile. This means that you no longer have to create a separate Instagram account for your business or website if you do not want to. You can simply link the “shop” to your personal profile.

“For creators who already have their own product lines, they can now link their shop to their personal profile in addition to their business profile. This allows them to display and sell their products directly to fans. The ability to link a shop to a personal profile will be available globally starting today.

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“Creators will also be able to set up a new shop and drive excitement with exclusive product launches from the Instagram app by linking their account with one of our four merchandise partners: Bravado/UMG, Fanjoy, Represent, and Spring. This will roll out to all eligible creators in the US by end of the year,” Instagram said.

Instagram also introduced a new program that allows influencers earn extra pay when they meet “certain milestones”. They can earn bonuses when their followers buy a specific number of badges while watching them on Instagram Live either on their own, or when they go Live with another account.

“Starting this week, creators on Instagram are eligible to earn an extra payout when they meet certain milestones while using badges in Live, such as going Live with another account,” Instagram said.

Facebook, on the other hand, has launched the Stars Challenge where influencers on the platform will be compensated if they meet certain specific milestones, “such as broadcasting a certain number of hours or earning a set number of Stars within a designated time period”.

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