House Of Reps To Strengthen Marketing Activities In Nigeria

The Speaker of the House of Representatives, Femi Gbajabiamila has said the House of Representatives would do everything possible to ensure that the marketing sector in the country adheres to international best practices.

Gbajabiamila stated this on Wednesday when he received a delegation of the National Institute of Marketing of Nigeria (NIMN) led by the President and Chairman, Tony Agenmonmen.

The speaker said a situation where young Nigerians are employed by financial institutions as marketers and given unrealistic targets should be discouraged.

According to him, the house would work with the institute to improve the Nigerian marketing profession.

This is even as the institute conferred an honorary membership on the speaker because of his role in marketing good governance through good legislation in the country.

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A statement issued by his Special Adviser on Media and Publicity, Lanre Lasisi, quotes his principal as saying: ‘Let me thank you for this unexpected honour that you conferred on me. I’ll always cherish this everywhere I go.

“One thing that concerns me is you have a lot of people out there that go around in the name of marketing. I’m talking about the banking sector where young men and women are employed.

“You employ me in January, but by September, you’re saying I should meet a particular target not in millions but around one billion. Without saying it, we all know what happens.

“We tried to stop that in the past, and I brought a bill on that some years back. But I was surprised the push back that I got from some banks, including women. Some women MDs came for the public hearing and kicked against it.

“But I want to see how we can address that once again because we can’t sit back and allow such things to happen. There are international best practices, and we should be able to follow that.

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“If you can present a paper on that, we have a committee on banking, let me have a synopsis and see how we’ll go about it. I believe that together we can arrest the situation,” the speaker said.

Gbajabiamila also commended the institute for its efforts since 2003 when it was established by an Act of Parliament, saying there was a need for improvement.

The speaker said the house would be represented at the institute’s annual conference for this year, which comes up in April in Benin, Edo State.

Earlier, Agenmonmen, while seeking the support of the House to improve the institute, noted that there were loopholes in the existing Act establishing the institute and that there was a need for an amendment.The  NIMN President added that some people practice marketing without the requisite qualifications and requirements,and called for the support of the House to put a stop to that.

“We believe it’s important to respect the law. We have started deregistering those that don’t follow the law. We need your support on this.”

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