IOM, Google Nigeria Trains 93 Returnees In Digital Marketing 

The International Organisation for Migration (IOM) has partnered with Google Nigeria to conduct first digital skills training for 93 returnees and potential migrants in Edo State and Lagos State. 

The initiative was to complements the traditional business skills training, which equips Nigerian returnees with the knowledge and skills to prepare themselves for the next steps in their reintegration and kickstart small businesses.The one-day training which drew 93 participants focussed on how to build participants’ online presence and improve their search campaigns, job-seeking skills online, adding that the trainees will have access to the Google Digital Skills for Africa e-learning platform to continue their learning.

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Alex Cole, IOM Nigeria Programme Support Officer – Migrant Protection and Assistance explained that, “the digital skills training will help improve the participants’ use of digital skills to contribute to their economic growth as entrepreneurs, thereby further filling in critical gaps in the labour market, fitting their businesses within existing supply chains, and invariably contributing to development.”

IOM’s partnership with Google highlights the private sector’s contribution to returnees’ sustainable reintegration in Nigeria, adding that most Nigerian returnees are between the ages of 18-35, and many of them return with knowledge, skills and experiences they gained prior to- or during their migration experience. 

A trainee, Owegie said: “Today I learned how to register my business online and how to use Google ads. This will help me get more customers and it will save me a lot of money and time.”

Growth Tribe Africa Trainer for Google Digital Skills Programme, Temitope Saliu said, “this training is aimed at helping participants start a career in digital marketing, be encouraged to build digital start-ups, and advance in the workplace.”

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According to a statement released by IOM on Tuesday said that business skills training is an opportunity for returning migrants to meet one another and allows returnees to share their experiences and pool together their in-kind assistance, skills, and resources to establish more sustainable businesses. 

Since 2017, according to the statement, IOM’s reintegration support has contributed to the development of over 44 different types of small-scale businesses in Nigeria. 

The training was co-financed by the GIZ, supported by the Government of the Federal Republic of Germany under the Strengthening Assistance for Returnees and Potential Migrants and Promoting Safe Migration Practices Project in Communities of Origin.

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