Lai Mohammed Orders NBC To Implement 70% Local Content In Broadcasting

The Minister of Information and Culture, Lai Mohammed, has ordered the National Broadcasting Commission (NBC) to begin the immediate implementation of 70% local content in broadcasting in the country.

Mohammed issued the directive in a statement by his special assistant, Segun Adeyemi, on Thursday.

The statement said the directive was aimed at repositioning Nigeria’s broadcast industry, creating jobs, promoting local content, and boosting the advert industry.

“Major highlights of the Minister’s directive include new regulations to compel broadcasters to utilize the content and services of Nigerian independent producers, in fulfilment of the regulatory requirements for 70% local content, rather than the current abuse of the rules which allow many loopholes for the production of such content in jurisdictions outside Nigeria,” the statement read in part.