Microsoft’s New App Can Identify Breed Of Dogs

Microsoft has launched a facial recognition software, Fetch!, on iOS that can identify the breed of a dog, by using a camera or photo library.

Using your iPhone camera or photo library, the App can identify and classify dogs by breeds and tell you what kind of human personality fits best with specific breeds.

Just for the fun of it, if you try to photograph anything other than a dog, the app will treat you with a “No dogs found” and yet it will try to take a guess on what the object might be. As of now it is more of a recreational app.

Released through the Microsoft Garage, this mobile app demonstrates the potential for Microsoft researchers’ continued advances in artificial intelligence, which have already appeared in other playful ways through Microsoft Project Oxford-powered experiences such as,, and Mimicker Alarm.

“There was an interest in creating a framework that would allow you to take a domain – in our case, dogs – and recognise numerous classes, such as breeds. We were interested in enabling an app to allow you to make object recognition extraordinary, fun and surprising,” says Mitch Goldberg, a development director at Microsoft Research whose Cambridge, U.K based team built the experience.”

Microsoft insists that the app utilises machine learning, so it will only get better with use.

“We wanted to bring artificial intelligence to the canine world. We wanted to show that object recognition is something anyone could understand and interact with.

“This is the kind of app you’re going to take out when you’re with your friends,” its description read.

“You’ll make fun of each other, comparing which breeds you look like, and posting the tagged photos.”

The app comes from Microsoft Garage, the team inside Microsoft that utilises some of its time on weird and awesome things.

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