Multi Choice To Invest In Telling African Stories

MultiChoice, an African entertainment company, has revealed plans to invest and focus in telling African stories and in the production of epic stories.

Yolisa Phahle, CEO general entertainment, MultiChoice, revealed this on Tuesday at a digital news conference in Dubai.

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The company has as well announced possible digital platforms that will be used to share the continent’s stories globally.

Speaking on the need to promote African content, Phahle said there is a ready global market for African stories.

According to Phahle, becoming the best African stories teller in the world is the key objective of multichoice.

The CEO also disclosed that the emerging of the trending movie ‘Black Panther’ shows the world is ready to consume African stories, celebrate African culture and embrace African languages.

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She said: “We collectively have the opportunity to not only tell stories that educate and inform African audiences, the digital age means we are in a position to take African stories to the world and create a global market for what we do

“As a company, we are looking forward to investing even more in telling local stories, documenting our history and providing a platform for Africans to share African stories.

“By using the internet and leveraging technology, we can reach audiences at a global level and the success of companies like Iroko TV, artists like Davido, actresses like Lupita Nyong’o and the movie Black Panther is the confirmation that the world is ready to consume African stories, celebrate African culture and embrace African languages.

“The digital disruption has and will change how people consume our products, as people who are invested and committed to the future of Africa, it is our collective responsibility to play an active role in making sure our continent benefits from this opportunity.

“At MultiChoice, our vision is to be the best African storyteller in the world, at the same we also promise to bring our customers the best international stories.

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“Being able to tell the right story at the right time to the right person is our absolute focus and if we are able to leverage the technology and become obsessed with pleasing our customers we will nullify the headwinds and use the tailwinds to drive exponential growth for our collective future.”

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