Nigerian Breweries Pledges Commitment To NPFL Partnership
Shehu Dikko, LMC Boss[/caption]
The Nigerian Breweries has pledged its desire to consolidate its partnership with the Nigerian Professional Football League (NPFL) following the conclusion of the 2016 season.
In the final game of the season, which was supported by Star Lager – the official beer partner of NPFL – saw Enugu Rangers crowned champions after beating El-Kanemi Warriors 4-0 at the Nnamdi Azikiwe Stadium, Enugu, last Sunday.
Portfolio Manager, National Premium, Nigerian Breweries, Tokunbo Adodo, who explained the consolidation plan by Star to continue its partnership agreement with the NPFL said the final game in Enugu was an opportunity to celebrate fans as well as the participating teams in the 2016 season.
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In his words, “As the official beer partner of the NPFL, Star is committed to fulfilling the mandates obligated by the agreement to make the league more exciting for fans and lovers of football in Nigeria.
“We’ve had an outstanding association with supporting good football experience and by virtue of all existing partnership, millions of fans can enjoy better quality in the round leather game on NPFL match days next season.”
Chairman, League Management Company (LMC), Shehu Dikko, described the partnership as a catalyst for reviving the league, with particular reference to football fans across the country
“The season has gone a lot better than we envisaged. We had a very competitive league, many good teams playing in ways that were appealing to Nigerian football fans. We have seen clubs administering better welfare and this will continue to improve in league seasons to come,” said Dikko.
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“Having a partner like Star has brought a deeper engagement with football fans and their favourite league clubs,” Dikko said.
