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Apple Names Jeff Williams New COO

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Apple has named Jeff Williams, who was Tim Cook’s right hand man for operations for a long time as the new Chief Operating Officer (COO).

The American tech giant on Thursday announced that Williams will be promoted to COO, a role that has been unoccupied since Tim Cook took control of the company in 2011.

Williams, who joined Apple in 1998, the same year Cook joined the company, as the head of worldwide procurement, was named VP of Operations in 2004 and currently oversees the Apple Watch program, the company’s first new product since the iPad.

Along with Cook Williams helped revamp Apple’s supply chain, which is seen as a key facet in the company’s success

“We are fortunate to have incredible depth and breadth of talent across Apple’s executive team. As we come to the end of the year, we’re recognising the contributions already being made by two key executives,” the Company’s CEO Tim Cook said in a statement.

“Jeff is hands-down the best operations executive I’ve ever worked with, and Johny’s team delivers world-class silicon designs which enable new innovations in our products year after year,” he added.

Apple also on Thursday announced a number of other leadership changes, naming marketing head Phil Schiller to oversee the company’s App Store, and Johny Srouji, who leads Apple’s semiconductor team, as a senior vice president leading hardware technologies. The company also said it hired Tor Myhren from the ad agency Grey New York to helm its advertising campaigns.

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