Multinational technology company, Apple, has said the new Apple TV will be available for purchase starting Monday, October 26.
Speaking on the Wall Street Journal tech conference, the CEO of the Tech Company, Tim Cook, said that the Apple TV will form the foundation of a new approach to TV.
He claimed that tradition linear TV viewing was on the way out, and that the Apple TV will fundamentally change the way people watch TV.
He said: “This is the foundation of the future of TV, as we know it needs to be brought up and modernized.
“There’s 700 channels on it but you can’t find anything you want to watch.
“The television watching experience is in another decade than the way you live on your iPhone or iPad or Mac.
“It’s almost as if you step in a time capsule when you go in your living room and you turn on the TV … Why does a channel even exist?
“Have you ever tried to buy HBO through a cable company? Try it tomorrow and see how many calls it takes you to do that.
“This model has outlived its usefulness, there are very few content owners that believe that the existing model lasts forever.
“It’s time to lose sight of the shore and move on with it.
“Apps are the future, things that you want to do on a larger screen. Games are a part of it, but there are many other genres,” cook said.
The new Apple TV pricing starts at $149 for a 32GB model, while a 64GB version will be available for $199.