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Beyond ‘Like’: Facebook Rolls-Out ‘Reactions’ Globally

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After months of testing alternatives to the “like” button in about half a dozen countries, Facebook on Wednesday globally launched emoji “Reactions.”

The social networking giant launched the Reactions after users called for an alternative to the dislike button.

This means that instead of just being able to like posts, users will be able to express several different feelings.

The new symbols, which will augment rather than replace the iconic “like” button, represent expressions of love, laughter, happiness, shock, sadness and anger.

Their proper names according to Facebook are “Like, Love, Haha, Wow, Sad and Angry”. When pressing down on the like button, a pop up will appear offering the six different reactions.

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“News Feed is the central way we can get updates about our friends, family and anything else that matters most to us, and the central place to have conversations with the people you care about,” Sammi Krug, Facebook product manager, wrote in a Facebook post.

“We’ve been listening to people and know that there should be more ways to easily and quickly express how something you see in News Feed makes you feel.”

Not everyone has received the upgrade yet, but they are expected to arrive in the coming hours.

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Over 1.5 billion people use the Facebook’s service monthly, and the Company hopes to add more users to its platform through the launch of this feature.

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