Twitter has introduced a new tool, that lets users search and post GIFs, the popular animated images, as part of their tweets.
GIF, short for graphic interchange format, is a moving image that plays over and over again. It is often used on social media to express users’ emotions.
Partnering with Giphy and Riffsy, the microblogging platform said in a blog post on Wednesday that users could search and browse a GIF library when composing a tweet or direct message.
“So if you’re looking for the perfect cat yawn or dance move to express exactly how you feel, just click the new GIF button,” the post said.
When users open the tweet compose window, a small icon will show up at the bottom, along with the icons for adding images, a location, and polls. Once they tap it, they can either browse through various popular categories or use the search bar to find a specific GIF. Twitter says it’s progressively rolling out the button to its users, and it will be available on iOS, Android, and the Web.
The phrase “Introducing GIF” was trending on Twitter, with several users tweeting their own image files in reaction.
The new button is part of Twitter’s quest to make its service appealing to more users and curb its stagnant user growth.
Last week, Twitter shares hit an all-time low after the company said user growth had stalled for the first time since it went public in 2013. The company has been experimenting with ways to make the site more engaging. Shares closed up 6.7 percent at $17.46 on Wednesday.