Dangote Partners Jumia To Sell Cement Online

Dangote Cement, Nigeria’s largest cement producer has partnered with Jumia, an online shopping platform, recording 14 million visits in Black Friday sales.

The Chief Executive Officer of Jumia, Juliet Anammah made this announcement in Lagos saying that this new partnership allows customer’s is Lagos, Abuja and Port Harcourt to buy cement at a discounted price of N2500 at a minimum of 300 bags at 50kg per bag.

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Anammah announced that of the 14 million visits since the commencement of the 2017 Black Friday Festival, 1.9 million visits were recorded on November 24th and they are expecting to hold another big sale on December 8th of this year.

Jumia sales record shows that 85% of purchases were made with smart phones which shows the development in technology and the higher reliability of mobile apps in this era.

The Dangote Cement, Key Account Director, Chux Mogbolu said, “Dangote Cement decided to work with Jumia Nigeria based on its credibility and excellent performance over the years in online shopping management”, adding that the new initiative would help arrest the scams perpetrated by online fraudsters who deceived the people by asking them to come and purchase Dangote Cement for N1000 per bag.

“For now, the pilot scheme is live in Lagos, Abuja and Port Harcourt, but we can extend to other cities depending on the level of demand and performance of the new deal.

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“With the deal, Nigerians in need of seamless supply of cement from Dangote can now place order and pay online and wait for the delivery in record time from any of Dangote’s nearest cement plant to Lagos, Port Harcourt or Abuja.

“We are starting with Minimum Order Quantity (MOQ) of 300, 600 and 900. We may increase depending on demand surge as time goes on,” Mogbolu explained.

“We deliver to the 36 states across Nigeria, and are able to reach neighbourhoods and shoppers who traditionally have not had access to a wide variety of products and deals. This year we also see the increasing interest in groceries and other FMCG products which reflect the increasing relevance of Black Friday to the average Nigerian.”

Anammah believes that the deal would be favourable to all parties involved and it would ease logistics in the online chain market in Nigeria.

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