US-based tech giant, Google, On Tuesday, began the rollout of a completely redesigned Google+.
Earlier this year, it separated Photos and Streams from the main site and made it easier to navigate and it has now announced a full redesign to take this simplicity a step further.
According to a blog post by the Company’s streams director Eddie Kessler, the site now puts a greater focus on both its Community groups and Collections of user-curated posts about specific interests.
The post reads: “If you head over to Google+ today, you’ll see that things look a little different.
“We’re starting to introduce a fully redesigned Google+ that puts Communities and Collections front and centre.
“Now focused around interests, the new Google+ is much simpler and it’s more mobile-friendly, we’ve rebuilt it across web, Android and iOS so that you’ll have a fast and consistent experience whether you are on a big screen or small one.
“Creating great products that solve real needs and make life easier for people is something Google is always striving for.
“Your feedback got us this far – as we continue to refine Google+, we’d love to keep hearing from you.
“In the meantime, we look forward to seeing how today’s changes help kickstart even more conversations around everything from Zombie Cats to Vintage Calculators.”
The overhauled version appears to be in beta mode, with Google allowing users to opt-into the new design on the web and Kessler promising changes over a period of months. Eventually it will be available in its complete form on both web and mobile platforms.
According to Stone Temple (a leading digital marketing agency), Google+ technically which was launched in 2011, has over 212 million users.