American multinational technology company, Google Inc., has announced that its Accelerated Mobile Pages (AMP) project, designed to increase the speed of Internet on mobile devices will commence early next year.
The company announced this via a blog post, adding that the service will dramatically improve the performance of the mobile web.
Google’s blog post read: “Google will begin sending traffic to your AMP pages in Google Search early next year, and we plan to share more concrete specifics on timing very soon.
“In the meantime, the AMP Project invites everyone to take part in the conversation on GitHub, and encourages you to begin experimenting with building AMP pages as soon as possible.”
The AMP team added: “The Accelerated Mobile Pages (AMP) Project is an initiative to improve the mobile web and enhance the distribution ecosystem. If content is fast, flexible and beautiful, including compelling and effective ads, we can preserve the open web publishing model as well as the revenue streams so important to the sustainability of quality publishing.”
Not only could the project deliver rapid content to devices relying on mobile networks to access the Internet, but consumers could benefit through access which doesn’t hog so much bandwidth, especially as a number of ad partners are also interested in the specifications provided by AMP.
Pages made within the AMP framework load considerably faster than normal mobile web pages, much like Instant Articles, which means that come next year, AMP-enabled links will likely rank higher in search results.