H&M Stores In South Africa Ransacked Over ‘Racist’ Ad

The H&M Ad

Protesters angered by a “racist” H&M advertisement ransacked several of the Swedish fashion group’s South African stores on Saturday.

“The Economic Freedom Fighters (EFF) protesters targeted six H&M stores in the Gauteng province, where South Africa’s economic hub of Johannesburg is located, tearing down shop displays and throwing clothes around.

“In one instance, officers fired rubber bullets to disperse the protesters,’’ the police added.

H&M earlier this week issued an apology for the widely criticised ad, which featured a black child modeling a sweatshirt with the slogan “coolest monkey in the jungle”.


Meanwhile, H&M asserted that it had removed it from all its marketing.

However, Mbuyiseni Ndlozi, spokesman for the ultra-left EFF, said that was too little, too late.

“The time of apologies for racism is over.

“There must be consequences to anti-black racism, period!” Ndlozi wrote on Twitter, posting pictures of a vandalised H&M store and video footage of chanting EFF supporters.

H&M South Africa did not respond to a request for comment, but its local website carried an apology for the advertisement.

“Our position is simple, we have got this wrong and we are deeply sorry,” the apology read.

Police said they were monitoring the protests, but that they had made no arrests so far.

Protests over perceived corporate wrongdoing have a history of turning violent in South Africa, where some drivers for ride-hailing service Uber have had their vehicles torched over the past year by regular taxi operators.

Subscribe to our newsletter
Subscribe to get daily news updates delivered directly to your inbox.
You can unsubscribe at any time
You might also like

Leave A Reply

Your email address will not be published.

1 Comment
  1. Anastasia says

    The latest news on this controversy is that members of South Africa’s Economic Freedom Fighters, a political opposition group, organized a mass invasion of H&M stores, staging demonstrations and trashing at least one. Let’s remember that South Africa is a country in Africa, the Motherland of Blackness, where the 10% white population has controlled 90% of the wealth ever since they invaded, stole the land and implemented Apartheid, which was only legally ended in 1994. Black people in South Africa currently face major discrimination and poverty as a direct result of the infiltration of whites. And this isn’t the first racist H&M fiasco in the country either. In 2015, a customer questioned their lack of black models in store posters, and H&M responded by saying they wanted to convey a “positive image.”