Photo and video sharing app, Instagram, announced on Tuesday that it has extended its video length limit to 60 seconds.
Until now, the Facebook-owned company let users upload videos with a time limit of 15 seconds.
Announcing the update with its own 60-second video, Instagram said: “We want to bring you fun, flexible and creative ways to create and watch video on Instagram.
“As part of our continued commitment, you’ll soon have the flexibility to tell your story in up to 60 seconds of video.
“This is one step of many you’ll see this year.
“In the last six months, the time people spent watching video increased by more than 40 per cent.
“And longer videos mean more diverse stories from the accounts you love, whether it’s Selena Gomez hanging out with friends or beauty star Bretman Rock’s latest makeup tutorial.”
Instagram is also bringing back the ability to make videos out of multiple clips from your camera roll on iOS. The longer video feature has already started rolling out to users. Multi-clip video feature for iOS will be available this week as a part of the update v7.19.
The changes are being tested with a small group of users, and will be available to the entire network of 400 million monthly users “in the coming months”, a company’s spokesperson said.
Instagram this month finally came to Windows 10 Mobile.