Luis Fonsi and Daddy Yankee’s Despacito continues to garner accolades as it dethroned ‘See You Again’ as the most watched video on YouTube.
The racy Spanish-language global smash hit has over 3 billion views worldwide, ahead of ‘See You Again’ by Wiz Khalifa and Charlie Puth at 2.994 billion.
On 19 July, the label of the song, Universal Music Latin Entertainment, said ‘Despacito’, in its original and remixed versions, had reached 4.6 billion streams across platforms including YouTube and Spotify, making it the most streamed song worldwide.
The track released in January 2017, crushed a short reign for ‘See You Again’, which only clawed into the number one spot last month, topping the extraordinary four-and-a-half-year run of Korean artist Psy’s ‘Gangnam Style’.
“Wow,” Puerto Rican rapper Daddy Yankee, who is featured on ‘Despacito’, said to his nearly 17 million followers on Instagram. “Thank you all for supporting since day one!”
The Bieber version has logged 12 weeks at number one on the US singles chart, the first Spanish-language song to reach the top spot since ‘Macarena’ in 1996.
To celebrate the song’s huge success in India, Universal Music Group, along with ace choreographer Shiamak Davar, on Sunday, launched the `#DespacitoMovement campaign.
The digital led contest, in association with VH1 India, prompted people from all across India to send in their renditions of choreography to the beats of the hit song.
Shiamak Davar said, “Despacito is the biggest hit song this year internationally. So when Universal Music approached me to Direct and Choreograph the India video, I was very excited. They wanted a flavour of India with a global appeal. My Dance Company and I had a great time working on this video and we can’t wait for people to watch it!”