MTN Nigeria on Wednesday took a major step into broadcasting and media on Wednesday with the launch of its digital television broadcasting service in Jos, Plateau State.
According to the telecommunication giant, the Over-The-Top (OTT) service will bring together telecommunications, broadcasting and media on the same platform.
This new development is sequel to the N34 billion digital broadcast licence issued to the telecom company by the Nigerian Broadcasting Corporation in 2015.
According to the statement released by the company, about N25bn extra was spent for the launch, asserting that Nigerians could now watch TV programmes on their smartphones and other devices via social media platforms like WhatsApp, BlackBerry Messenger, Facebook and Twitter, among others.
“This will be the first fully converged broadcast and OTT-VOD service to launch in MTN,” Chief Executive Officer, MTN Nigeria, Ferdi Moolman said.
MTN is committed to providing Nigerians with innovative digital platforms which will enhance the way we live, work and play.
“Once we commence full commercial activities, the TV service will deliver an exciting bouquet of rich local and international content to Nigerians.
“In addition, subscribers will have the freedom to watch their favourite programs when they choose to via MTN VOD service, rather than having to watch at a specific broadcast time.
“Indeed, the launch of MTN TV is another bold demonstration of MTN’s abiding faith in the future of Nigeria, driving growth and development by enabling Nigerians to keep pace with the latest global trends and converged solutions.”