Photo and video messaging app for sharing moments, Snapchat reached a new height on Thursday.
Tagged one of the fastest growing social platforms, the company said it now have users watching 10 billion videos per day, up from 8 billion in February this year.
According to a Bloomberg report, people familiar with the matter stated, “More than a third of Snapchat’s daily users create ‘stories,’ broadcasting photos and videos from their lives that last 24 hours.”
The report added that Snapchat is sharing the new stories statistic with investors to help explain that its app is focused on serving people who create and broadcast content, not just consume it.
Since its launch in 2011, the app has been winning over users in record numbers, with one recent poll of more than 130,000 teens in the US showing it was the most popular social networking app among young people, as it expands its partnerships with various media organizations.
It’s likely that Snapchat could see the number of videos watched rise further.
In a bid to rival Snapchat, Facebook recently announced a new feature that allows users to record video through the app to begin live streaming, the world’s most popular social network’s most recent figure – reported in 2015 – stands at 8 billion a day.
Meanwhile, YouTube keeps its cards close to its chest by stating that it gets “billions of views” every day.