Sponsorship: Nike To Review NFF Deal

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Sports Kit design company Nike Inc. has said it is considering reviewing their partnership with the Nigeria Football Federation (NFF), the New Agency of Nigeria (NAN) reports.

The American sports brand on Thursday sent a letter to the NFF, demanding for answers over the poor performance of the Nigerian senior male national team, which is NFF’s major selling point.

The Super Eagles were recently eliminated from the African Nation Championship (CHAN) in Rwanda, crashing out of a group they ordinarily should have finished top.

The team’s current position in the latest FIFA rankings is 66th position in the world and 14th in Africa, their worst ever.

It is also understood that the performances of the other nine national teams including the Golden Eaglets and Super Falcons would also be reviewed by Nike.

According to NAN, the barrage of criticism which surrounded the NIKE deal when it was announced might have also necessitated the review of the partnership.

The deal, which is worth $750,000 in the first year, with Nike supplying kits worth $1million to Nigeria in the year 2017 and 2018, was expected to see the American sports brand design and develop football kits for both the country’s men and women national football teams from April 1, 2015 to 2018.