Taxify Changes Brand Name To Bolt

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nternational transportation network company, Taxify has announced the change of its name to Bolt, “in other to reflect its global expansion strategy”.

The company which was founded and headquartered in Tallinn, Estonia, said it took the decision to expand its services, which include providing multiple transportation options beyond private cars.

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It has been using the name Bolt for its new electric scooter service.

Speaking on the new development, Taxify (and now Bolt) co-founder and chief executive, Markus Villig, said “Bolt represents the company’s goal of solving urban transportation problems beyond sharing taxis to motorbikes and scooter sharing.”

“The re-brand from Taxify to Bolt is serving a few purposes. Tapping the basic meanings of bolt, the new name implies speed, as well as electricity,” Villing said.

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“We are bullish that the future is fully electric and so we wanted a name that moved us away from the combustion engine.”

Bolt Nigeria (Taxify) also confirmed the news on Twitter.

“With our entry into Nigeria over 2 years ago, we had one goal – build the best way to move in all the cities we operate,” it wrote.

“We have grown in leaps and bounds over the years and are now aiming to solve transportation needs on a broader scale.

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“Because of this, we are rebranding to take on a new name, one which encompasses our future. Our new name Bolt, stands for fast, effortless movement- exactly what you deserve.”

While the new brand will be gradually rolled out across Bolt’s global markets over the following weeks, users have been informed not to take any action as the app will update automatically.

Bolt, was launched in August 2013 and in 2014 it went on to foreign shores, has evolved to now serve 25 million customers in over 30 countries and 100 cities globally, growing to be a leader in Europe, Africa, West Asia, North America and Australia.

It is also believed that it was the first company to bring ride-hailing and scooter sharing together in one single app.

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