Wizkid Inks Deal With Diddy’s Vodka Brand, CIROC
CIROC ultra-premium vodka has signed Nigerian singer Ayodeji Ibrahim Balogun, known professionally as Wizkid, as its new brand ambassador.
This is coming a day after the singer had tweeted that he would make a big announcement soon, leaving many of his fans in anticipation.
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Wizkid on Monday, in an Instagram, shared a video in which he introduces himself as a brand ambassador for the vodka brand.
“Movement my people, Starboy for Africa, Ciroc Boy, Officially. Don’t do drugs, do Ciroc,” he said.
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CIROC is a brand of eau-de-vie vodka, manufactured by using grapes from the Charente-Maritime region of France.
It is produced and distributed by the British-based multinational alcoholic beverage maker, Diageo.
CIROC, promoted by Sean John Combs, also known by his stage name Diddy, is one of the world’s most exclusive vodka brands.
Since, rapper/hip-hop mogul, Diddy appeared in a video with the Nigerian superstar, many had been expecting a collaboration of sorts from the duo.
Diddy has overseen the marketing and promotion of CIROC since 2007 in an equal-share venture, with profits from the brand being split between the Revolt TV owner and Diageo, the manufacturing partner.
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Recall that Toke Makinwa, Tekno, Banky W and D’banj have in the past served as brand ambassadors of CIROC Nigeria.
At the moment, it is not clear if Wizkid’s deal with the vodka brand is on a global scale or Africa-based.
South African entertainers Bonang Matheba and Cassper Nyovest have also been CIROC brand ambassadors in recent past.
