A new study has revealed that women prefer a one-night stand with flashy men compared to being with humble men.
The study identified men who showed off their wealth to be more attractive to women looking for a short-term fling.
Surprisingly men were also found to have the same thoughts about show-offs in the research, conducted by the University of Michigan, United States.
Two groups of undergraduate students were asked to rate the attractiveness and relationship potential of two men purchasing cars. One man chose a modest, practical, new car. The other went for a used car and spent the rest of his money on flashy items such as big wheels, a paint job, and an awesome sound system.
The female participants rated the flashy man as being suitable for a brief sexual fling but not a long-term committed relationship. The one, who made the practical choice, was however seen as a potential life partner.
“Participants demonstrated an intuitive understanding that men investing in the display of goods featuring exaggerated sensory properties have reproductive strategies with higher mating effort and greater interest in short-term sexual relationships, as well as lower paternal investment and interest in long-term committed romantic relationships than men investing in practical considerations,” Daniel Kruger said.
According to a previous study, men were said to likely display wealth more than women because of their traditional role as a “provider”, offering them an advantage as it shows their ability to look after a partner and “invest” in their children.
However, the study led by Dr Daniel Kruger proved the thought wrong as women admitted never to go in for a long-term relationship with these species of men despite preferring to have a quickie with them. It further revealed flashy and wealthy men to be unsuitable life-partner.
“This contrasts with the notion that men’s conspicuous resource displays are attractive to women because they reliably signal expected future resource investment in partners and especially in offspring.’’
Kruger added that these men are likely to abandon their relationships and walk out on their kids, because they have greater opportunities, compared to an attractive long-term partnership.