Dangote Salt Promotes Industrial Use Through Kano Community Outreach

Dangote Salt has stepped up efforts to deepen consumer engagement and showcase the industrial uses of its products through a series of outreach activities targeting artisan communities and market centres in Kano State.

According to a statement from the company, the initiative formed part of its Eid celebration activities and was designed to highlight the importance of salt in traditional industries as well as everyday household consumption.

The campaign began at Yan Mota, one of Kano’s historic leather-processing communities, where artisans engaged in tanning and leather production and discussed the role of salt in preserving and treating animal hides before processing.

During the visit, Dangote Salt donated 50kg industrial bags of salt to members of the tanning community as part of its support for local industries.

The outreach team also visited the renowned Kofar Mata dye pits, where local craftsmen demonstrated traditional textile dyeing techniques and explained how salt contributes to fabric treatment and dye preparation, helping to improve quality and consistency. Members of the dyeing community also received 50kg industrial bags of Dangote Salt.

The company said the engagements were aimed at strengthening relationships with communities whose economic activities rely on salt and related products.

The campaign concluded with a consumer activation programme at Sabon Gari Market, where Dangote Salt and Dangote Seasoning interacted with traders, shoppers and residents through product exhibitions and educational sessions on nutrition, healthy eating and food preparation.

Speaking during the event, Sales Operations Manager at NASCON Allied Industries Plc, Salisu Balarabe, described traditional markets as critical platforms for connecting with consumers.

“Markets remain at the heart of our communities and everyday interactions. Bringing this experience directly to people allows us to engage beyond transactions and build stronger relationships with consumers and trade partners,” he said.

As part of the activation, medical practitioner Amina Sa’id Muhammad led a wellness session focusing on the benefits of refined and iodised salt, proper nutrition and healthy lifestyle choices.

Participants were given the opportunity to ask questions about iodine intake, salt consumption and other health-related concerns. Discussions also addressed the role of salt in hydration, muscle function and overall wellbeing, while clarifying common misconceptions about its use.

The Head of Marketing at NASCON Allied Industries Plc, Zainab Abbas, said the initiative was intended to strengthen the company’s connection with consumers at the community level.

“At Dangote, we believe brands become stronger when they become part of the communities they serve. This activation is not only about showcasing our products but also about creating meaningful connections with consumers,” she said.

The event featured an appearance by actor and musician Umar M Shareef, who engaged with traders and visitors before entertaining attendees with a live performance.

Field Sales Officer at NASCON Allied Industries Plc, Kamal Jibrin Yakubu, expressed appreciation to market participants for their enthusiastic response to the programme.

According to the company, the campaign reflects its ongoing commitment to engaging consumers across traditional industries, local communities and retail markets while promoting awareness of the diverse uses of its products.