Instagram Deals Influencers Big Blow, Yanks Off Likes, Views
Facebook-owned photo and video-sharing social networking service; Instagram has said users in some countries across the world will no longer be able to see how many likes a post gets.
The social media giant disclosed this in a tweet on its official twitter page saying the trial test which begins Thursday is to “remove pressure” on the digital platform’s users.
“We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love.
According to the company, though the change is not permanent till further updates, it won’t affect measurement tools for businesses and creators on Instagram.
But Influencers who get paid for the content they showcase in their posts will somehow be affected because viewers measure their level of success or popularity by the number of likes their social media activity draws.
“We want your friends to focus on the photos and videos you share not how many likes they get. You can still see your own likes by tapping on the list of people who’ve liked it, but your friends will not be able to see how many likes your post has received,” the tweet read.
In May, Instagram also launched a similar trial in Canada to tackle online bullying.