Social networking platform, Facebook, said on Thursday it is launching a set of new expressions on its site, in the form of animated emojis.
According to company, this new feature will be called ‘Reactions’.
It will be recalled that about a month ago, Facebook CEO, Mark Zuckerberg announced that the company was close to testing a ‘Dislike’ button, though he didn’t specify what format it would take.
The bigger goal, he said, was to give users ways to express empathy on Facebook.
Rather than creating a “dislike” button, the tech company has decided to explore an online option that allows users to express themselves with a broader range of human emotions.
There’s a throbbing heart for “Love,” a fuming face for “Angry,” a teary-eyed “Sad,” a laughing “Haha,” a surprised “Wow” and an eyes-closed smile for “Yay.”
The company in an announcement through its product manager, Chris Cox, reads; “We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun,”
“As you can see, it’s not a ‘dislike’ button, though we hope it addresses the spirit of this request more broadly,” he added.
Also informing the users, was Facebook CEO Mark Zuckerberg, with a short note on his wall, which read, “Today we’re launching a test of Reactions — a more expressive Like button.
“The Like button has been a part of Facebook for a long time. Billions of Likes are made every day, and Liking things is a simple way to express yourself.
“For many years though, people have asked us to add a “dislike” button. Not every moment is a good moment, and sometimes you just want a way to express empathy. These are important moments where you need the power to share more than ever, and a Like might not be the best way to express yourself.”
The company has announced that it will first test this new feature in Ireland and Spain, before launching in the U.S and other parts of the world.