Ahead of President Barack Obama’s final State of the Union address on Tuesday night, White House has announced that it had joined social media service, Snapchat.
This information was disclosed by White House’s director of product management Josh Miller via a Blog post.
Miller noted that the initiative is part of the Obama administration’s latest move to reach a younger generation of Americans through social media.
Snapchat, a mobile app where photos, videos and messages disappear in seconds, has more than 100 million active users, most under the age of 25.
The post read: “Today, we’re excited to announce that this push is continuing, with the debut of the White House’s Official Story on Snapchat.
“This decentralized approach, in response to the proliferation of social media, aims to provide the American people with a multitude of ways to engage with their government.
“In light of the number of Americans who use the service to consume news and share with their friends, the White House is joining Snapchat to engage this broad cross-section of the population in new and creative ways.
“Tomorrow, our Official Story will take you behind the scenes of the White House’s State of the Union preparations, with footage and angles you won’t find anywhere else.
“To tune in, find the White House on Snapchat by adding ‘WhiteHouse’ as a friend.”
One of the White House’s first posts on the app was a video featuring a bowl of apples on a coffee table in the Oval Office.
The White House’s official accounts on other sites have drawn millions of followers, including more than 8.6 million on Twitter and about 1.6 million on Instagram.
Obama amassed 1 million followers in hours when he launched his @POTUS Twitter account in May and currently has nearly 5.8 million followers.