BUA Targets More Sales From Cement, Unveils Initiative To Reward Customers With Cash, Car

BUA Cement PLC is set to reward its customers with ‘mouth watering’ gifts which include but not limited to brand new vehicles via a promo.

The #WinWithTheKing promo is the first of its kind by BUA since it was established.

Expected to be concluded in 83 days, BUA Cement customers stand a chance of winning other assorted gift items such as company’s branded T-shirts, rechargeable lamps, TV sets, Generator set, tricycle for carrying cement, and Android phones in addition to N16 million for 16 end users.

The company is giving away four MG Executive saloon car as grand price to four customers.

Managing Director of BUA Cement, Engr. Yusuf Haliru Binji unveiled the promo on Thursday in Abuja.

He said it was time the company rewards its loyal customers, launch sales and build brand awareness.

Represented by the Chief Financial Officer, Jacques Piekarski, he said the promo was a way of showing its customers that they are important stakeholders to the giant stride the company is recording.

“With this promo, we want to reward our loyal customers, launch sales and build brand awareness.

“We take a lot of courage to deal with our customers, and distributors, they are very important to us and we take them seriously and we work hard to satisfy them and also to support them.

“Its important to have them loyal to us and also in line with the expansion of the company we need to ensure that our customers are going to continue with us and we need to reward them for that. We need also to use this to sustain our sales and continue to build our brand.”

He said over time BUA brand has proven to be best, and hinted that, the two new production lines- in Sokoto and Edo State will start operation by the first quarter of 2024.

With new lines on board, the company, he said would be adding additional 6 million tons to its daily production capacity.

“Currently, we are building two factories in Sokoto and at Okpella in Edo state. These will add 6million tons from the beginning of next year, and we will have a total production capacity of 17 million tons a day. This is thanks to you customers for without you there will be no expansion,” he added.

On his part, Director Marketing and Sales Nasir Ladan, reiterated that the promo is part of efforts to sustain sales and improve its market visibility.

According to him, the #WinWithTheKing, is the first in a series of promos that the company has lined up for the benefit of its customers.

The objective of the promo is actually to reward our loyal customers and also sustain our sales, and our brand visibility, that is basically the objective of the promo.