Star Signs Partnership Deal With Top European Clubs

The agreement which was revealed at an event at the Eko Hotel and Suites in Lagos, sees Star become City’s Official Beer Partner of the top European clubs in Nigeria, which will give consumers the opportunity get closer than ever to the Clubs.

The beer company will now officially promote the brands’ association with Real Madrid; Arsenal; Juventus; Manchester City and PSG to millions of fans across Nigeria and beyond.

These five clubs also have a combined history of 87 domestic league titles, 13 Champions League titles and numerous European titles.

The established partnership will have Star organise digital amplification of the European clubs in Nigeria, including digital promotions to drive viewership as well as providing outdoor amplification of the clubs and billboards.

The Marketing Director, Nigerian Breweries Plc, Franco Maria-Maggi, described the ground-breaking deal – the first of its kind in Nigeria by a beer brand in the country – as a commitment from Star to bring new football experience to consumers of the European clubs in Nigeria.

The partnership will give access to an archive of images and content from the respective clubs with an opportunity for Star to brand its bottles with logos of these clubs. Going forward, a bottle of Star would symbolize more than just another larger, it would mean a communion between a fan and the pride, history and colours of their favourite club side; Real Madrid, Arsenal, PSG, Manchester City and Juventus FC.

Portfolio Manager, National Premium, Nigerian Breweries, Tokunbo Adodo confirmed that the partnership poses an exciting bright future for football development and viewing experience in Nigeria.

The brand have been committed in their support of football initiatives since a highly successful campaign, which encouraged Nigerian fans to get behind the Super Eagles during the 2014 World Cup and recently announced a landmark partnership with the Nigeria Professional Football League (NPFL).