Instagram announced on Friday that it is rolling out plans to add view counts to videos over the next few weeks, and will also offer new product changes this year.
The Facebook-owned messaging app stated that views are the most widely accepted form of feedback on video, and that’s why, users will begin to see view counts underneath videos where they would normally see likes.
This means that in the next several weeks, you’ll start to see the number of views below any videos you share, in addition you can also see how many people liked the video and who they are.
Instagram counts a view anytime a video plays for more than 3 seconds, so when you scroll past a video, it won’t count.
“Since launching video two years ago and introducing Hyperlapse and Boomerang, you’ve made video storytelling on Instagram take off. Whether sitting front row at Fashion Week or spending a day on the beach, nothing brings moments to life like video. Adding view counts is the first of many ways you’ll see video on Instagram get better this year,” Instagram wrote in a blog post.
With 400 million active users, Instagram’s bet is that view counts will be impressive, and they’ll convince video creators they should be on the platform. It’s hoping they won’t just post, but actually craft clips specifically for its 15-second, silent-until-tapped video format.