*16m Nigerian Mobile Users Visit The Social Network Monthly
Following reports that not less than 16 million Nigerians visit the social network every month, Facebook announced on Monday that it is set to partner with Nigerian businesses.
The report also indicated that about 7.2 million people visit Facebook daily, with about 98% of them using mobile.
“This is the year we deepen our partnerships with Nigerian businesses,” said Nunu Ntshingila, head of Africa for Facebook.
“We’re committed to Nigeria, and during this visit we shared insights with our business and agency partners on how to deliver personalised marketing, at scale, where people are – on their mobile phone. We want to make sure Nigeria – its people, its agencies and its businesses – realise the opportunity that technology and mobile bring.
“We know the mobile platform people use the most in Nigeria is Facebook and up to 77 per cent of Nigerians on Facebook use their mobile device to discover new products and services. Nigerians are sophisticated mobile users and this sophistication is increasing fast – people are ahead of businesses, and we’re here to help businesses create mobile-first solutions to grow their business.”
According to Facebook’s research, 65 per cent of Nigerians use two or more devices to access the internet, typically a desktop and a laptop (75 per cent of Nigerians still access the internet via fixed devices). Cross-device and dual screen consumption is common, with 38 per cent of online Nigerians using Facebook while watching TV, and 88 per cent watching videos online at least once a month.