FIFA on Tuesday unveiled the official emblem and slogan for the FIFA U-20 Women’s World Cup in Papua New Guinea.
The event which coincided with International Women’s Day, was held at the Laguna Hotel in Port Moresby.
The logo connects Papua New Guinean culture to the tournament by utilising the recognisable shape of the official trophy of the Fifa U-20 Women’s World Cup as a canvas, and incorporating the country’s heritage and nature through a range of design and colour elements.
Speaking at the unveiling ceremony, President of the Papua New Guinea Football Association, David Chung, said the World Cup aims to use football as a platform to push for gender equality in a traditional male-dominated culture.
“Gender equality remains a significant social challenge in Papua New Guinea but we hope that through this tournament we will create further awareness and promote change towards a more egalitarian society.”
Along with the official emblem and slogan, the official Look for the tournament – which takes graphic elements from traditional Papua New Guinean designs, was also released.
Fifa’s director of marketing, Thierry Weil, who also spoke at the launch, was satisfied with the spirit of hospitality of Papua New Guinea, adding that the event will bring enormous benefits to the country.
He said: “With Papua New Guinea hosting this important tournament for the first time, we are thrilled to see the excitement and enthusiasm that this year’s Fifa U-20 Women’s World Cup will bring to the nation.
“It is an honour to reveal the emblem that reflects the unique beauty and the spirit of hospitality of Papua New Guinea, which are essential to the success of the event.”