MTN Continues To Lose Grip As Market Share Falls To 39.01%

MTN Nigeria has continued to lose its grip on the Nigerian telecommunication industry as its market share has dipped to 39.01 per cent translating to 73,123,732 subscribers, according to data released by the Nigerian Communications Commission.

NCC said on Monday that by the end of July, GLO market share was 27.28 per cent translating to 51,137,799 million subscribers.

Airtel market share was 26.83 per cent which is 50,301,237 subscribers, while 9Mobile was 6.89 per cent which translates to 12,908,092.

In June, Airtel with 50.7 million users, had 27.1 per cent share, Globacom with 50.1 million subscribers, had 26.77 per cent share while 9mobile’s 12.9 million subscribers translated to 6.89 per cent market share.

As at June, Airtel shares was 27.05 per cent which is 50,665,723, but lost 364,486 subscribers and was overtaken by GLO which had 51,137,799 subscribers.

At the end of February, MTN market share was 39.5 per cent, but it fell to 39.28 per cent which amounts to 73,571,192 in June losing 447,460 in July.

MTN Nigeria had dominated the market with 40.1 per cent of the total subscribers in the country by July 80.35m subscribers 2020 according to data from the commission.

Between July 2020 to July 2021, MTN has lost 7,226,832 in one year.

Further breakdown of the data shows teledensity which is the sum total of all active telephony subscribers 87,805,237, up from the 187,611,501 recorded in June, NCC said.

Active internet users dipped to 139,744,180 in July from the 140,175,169 recorded in June.