Seven Years After Going Off-Air, Gulder Ultimate Search Returns With ‘The Age of Craftsmanship’

One of the Nigeria’s popular reality TV show, Gulder Ultimate Search(GUS) is set to hit the screen after going off-air for seven years.

The reality TV show which dominated the Nigerian airwaves in the early 2000s is based on the survival instincts of its contestants.

The Gulder Ultimate Search which started in 2004 and ran for 11 seasons was the most-watched reality TV series in Nigeria before it ended in 2016

However, in its 11-season run, the show had produced some talents who have become stars.

Some of the past winners who have made names in the entertainment industry include, Kunle Remi (winner of the 2010 edition), Dennis Okike (Season 8) and Chris Okagbue (Season 10) went on to build a successful career in Nollywood.

Nigerian Breweries (NB) PLC has officially announced that the show would make its comeback with “The Age of Craftsmanship” as the theme for the 2021 edition.

Sade Morgan, the Corporate Affairs Director, Nigerian Breweries Plc, said, “We are excited to be bringing back the Gulder Ultimate Search for the viewing pleasure of Nigerians who have over the years continued to call for the return of the show.

“The planning team have put in place everything necessary to give the fans exactly what they enjoy about the show, and I am confident that everyone will be pleasantly surprised and delighted with what we have in store.”

According to Morgan, registration start on September 1 to September 8, 2021.

Interested participants have to be Nigerians that are between the age of 21-35 years old

Shortlisted applicants will undergo a regional selection process in Abuja and Enugu on September 13 and 14, while the selection will take place in Lagos on September 16 and 17, 2021.

The programme will run from October 16 to December 19, when the grand finale will hold.

During the first edition, which premiered in 2004, contestants were camped in different parts of the country to struggle against themselves while searching for the hidden treasure.

The winning prize rose from N3m in the first edition to N10m with an SUV in the last edition.